We already know every single business needs to have an online presence. However, most businesses don’t know where to start or if they already have a webpage or a Facebook page they don’t see any advantage. Why? Because there is a lot of noise in the Digital world. In this article, you will find out the differences between Facebook ads vs Google ads.
We have 1.5 billion websites and 42 million Facebook Pages. It means, that if you want to stand out in this crowded digital world, you need to be a huge brand that drives traffic to the webpage organically or you need to master how to be in front of your potential customers at the correct time to capture all the opportunities you have in the Digital world.
Ok, but How can I do that?
Nowadays, in the Digital world, there are many ways to do it and we can classify them in two main ways.
- Paid Advertising
Organic is a good way to do it, however, you will not get result fast. It is a slow and long strategy that involves hard work and you need to spend a lot of time. The time that most SMB don’t have or they are not willing to do it. Perhaps, they should do it as it will pay off in the long run.
That leads us to Paid Advertising or Pay per click (PPC). In this space, we have two main players: Facebook and Google. I guess you know both of them.
On average a person conducts 3 to 4 searchers on google every day (I do more than 10 a day) and on average a person spends around two hours on Facebook every day. What about you? Are you above or below the average?
Now you will ask yourself, which one is best for my business? Should I need to do Facebook ads and Google ads? or Should I start with one? which one? The answer is not simple. You need to consider many factors.
- What is your objective? Increase sales? Build brand awareness?
- What are you selling? It is a unique product? it is a commodity?
- What is your budget?
- Small (100 to 500 per month)
- Medium (1k to 10k per month)
- Big (50k to 100k per month)
Ok, but What are the main difference between Facebook ads vs Google ads?
First, Google ads is an intent platform, that means people is actively looking for something. It can be educational, entertainment, or products/services. If your customers are looking for a product/service you can offer or can you solve an urgent problem for your customers? Google ads is a must. If you are in Finance & Insurance, Retail, Tourism, Cars Industry, or business services you should start thinking of using Google ads as a start.
Now, as Google focuses on people/customers who search for specific keywords and phrases it means the person will be a hot or warm lead, in terms of marketing, those persons will be at the bottom of your Funnel.
They are ready to buy or they will buy shortly, you can direct them to a Buy Now! Page and you will have higher probabilities to convert them.
This sound great right? the only trick is that you will pay Google for every click registered to your page or landing page. The average cost per click is USD 2.69.
Also, Google is text-only advertising.
What about Facebook ads?
The main difference is that people on Facebook are not looking to buy anything, they are not looking for a product or service. They only want to be connected with friends and family.
The advantage Facebook has is that you can reach more people, and more importantly people that are your target market(Avatar). Facebook has great segmentation based on locations, demographics, and interest.
It means you can reach more potential clients for your business. Even so, you need to have a different approach when doing Facebook ads. You can’t expect to convert as easy as Google ads, you need to warm up your audience first by educating them or giving free stuff like ebooks, webinars, or even a free session with you.
The average cost per click is USD 1.72, cheaper than Google ads. Industries that have a high conversion rate on Facebook ads are Fitness, Education, Employment & Job Training, and B2B.
Another big difference is that you can be more creative on Facebook, you have a combination of text, image, and video. On Facebook, you can choose between three different objectives when creating a campaign:
- Brand Awareness
- Drive Traffic
- Conversion – Close the sale
To maximize ROI for your business, you should be looking to combine both platforms to grab hot and warm leads with Google ads and to warm up cold leads on Facebook ads.
The main difference betweeen Facebook ads vs Google ads is:
- Google ads are best for IMMEDIATE SALES
- Facebook Ads are best for BRAND AWARENESS AND LEAD GENERATIONS.