The first question I have for you is WHY you want to increase traffic on your website? It is because you want to sell more and increase revenue? Of course, you want that!!! However, there is another important reason that will help you achieve what you want, that is “to collect valuable insights about your audience”. There are two tools you must install/configure in your webpage.
- Google Analytics – It provides a lot of insights about your audience.
- Pixel from Facebook – It will allow you to target similar people on his platforms (Facebook and Instagram).
That is why I am going to give you tips on How to increase traffic on your website?
Read until the end to find out how to boost your website or blog as I break down the article into three main points, in each topic, you will find more useful tips.
- Content Creation Strategy
- Quality over quantity
- Be more visual
The most important and useful advice I can give you is: You need to create content that is relevant to your target market and you need to write in a way Google can understand it. If you keep that in mind whilst you create your content, then you are halfway through getting more traffic to your website. Now, remember this is not going to happen in one night, you need to be patient and please don’t give up!
Content Creation Strategy
You must have a clear content strategy. Maybe you are a newbie on this or maybe you have already tons of content in your website and you are not getting the results you want? The reason is that you didn’t have a strategy since the beginning.
The number one problem a website has is “having duplicated content”, almost 50% of websites that have problems with traffic are because of that. They start writing articles without strategy and structure in mind. Google has become cleverer. Again, you need to write for your target market and for Google as well. It does not matter if you have great content if Google does not like it or it does not understand it. You will never rank higher.
That is why if you are going to start a blog, you need to sit down and spend time to structure your content. The second tip on How to increase traffic on your website? is to FOCUS. Based on the “7 Strata Strategy” you need to own one or two words. So, all your content has to be related to those words. You need to be an authority on those words.
If you are writing about Sales, then everything must be related to Sales, sounds obvious right? But it is not when you start writing and writing. If you are writing about healthy products, then all your articles must have those words and the content must be related to healthy products. That way Google will recognize that your website is all about Healthy Products and when someone types those words, then Google will show your website. Boom! that is how you grow your traffic.
Now, how you pick the correct words, that is a good question. I’ll explain in another article. This topic is complex and you need to do a lot of research.
Quality vs Quantity
Of course, you know this. It is better to have quality instead of quantity. Before you start writing, do your research. You can read books, listen to a podcast, follow influencers in the industry, made some interviews, and/or talk to people. There are many ways you can create great content for your website.
If you already have articles on your website, it is time to do also analysis on what is happening with them. Hope you already have Google Analytics on your website, if not install it NOW!! Really NOW!!. Once you install it, wait one month to collect more data and then you can analyse it. Look for pages that are not being visited. Those pages you need to remove them, or you can update the content and launch it again.
Creating more video/visual content
Another resource you can use to increase the traffic on your website is adding videos or infographics. Customers are looking to consume content faster. So, a good strategy is to write your content but also to record a video with the same content. Google is ranking higher pages that have written content but also video content on the same page.
On the order hand, a great resource is to start a podcast. Podcasts are getting more traction. We are living in a world where we need to take advantage of every moment we have. People are consuming podcast while they are driving or even while they are walking on the streets, look around you and you will notice half of the people have their headphones. What are they doing? Of course, listen to music, right? well, some of them are, but also they are consuming information from podcasts.
If you want to increase traffic to your website you need to:
- Write to your target market and for Google.
- FOCUS – Create a Content Strategy around one or two words and Don’t duplicate content.
- Do your research – be an expert on your industry or your field.
- Write Quality content, not quantity.
- Be more visual
- Podcast (Big thing – it is not as competitive as a blog)
Now, if you want to be more technical about it, you need to learn a lot more about SEO. Google takes into consideration hundreds of things to rank websites. However, in my opinion the most important are:
- Speed and Performance – Your website needs to load fast ( 53% of visits are abandoned if a mobile site takes more than 3 seconds to load).
- Backlinks – This is a controversial one, however, I strongly believe the more backlinks you have, the higher you will rank. It shows authority and you have more chances to land a new visit.
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