abaltazar – Strategic Digital Marketing Agency

5 Proven Strategies to Generate More Leads and Boost Your Real Estate Agent Business

Hey there, real estate agents. Are you ready to take your career from good to great? If the answer is yes, then you’ve come to the right place. We’re sharing five excellent tips on becoming your area’s top real estate professional.

We know that standing out from the competition is crucial in the world of real estate. So, we’ve compiled a list of strategies to help set you apart from the rest. From gaining the trust of your clients to mastering the latest industry tools, we’ve got you covered.

And the best part? With a little determination, dedication, and excitement, you, too, can succeed as a real estate agent! So, whether you’re a seasoned pro or just starting out in the industry, keep reading to learn more about our top tips for becoming your area’s go-to Real Estate Agent.

Here is what you are going to learn in the post:

Mastering the Art of Content Creation: Blogs, Social Media, and Emails that Engage and Convert
Unleash Your Marketing Mojo: Lead Generation Strategies That Will Put Your Real Estate Business on the Map
The Sales Superstar: Mastering Your Listing Presentation: Showcasing Your Knowledge and Expertise
Customer Satisfaction: How to Ensure Every Client Leaves Happy and Willing to Refer You to friends and family
Streamline Your Operations: Optimising Your Processes to Save Time and Boost Efficiency

Content Creation

Start by generating content that vendors and buyers are actively looking. Ensure they see you as the go-to Real Estate Agent in your area.

In today’s competitive real estate market, standing out from the crowd is more important than ever. And the key to doing that? Content creation. It’s not just about creating old content but about showcasing your knowledge and expertise.

To effectively engage your audience and build your personal brand, you must create three types of content:

Valuable - Entertaining – Selling (VES)

Valuable content

You need to educate your clients, and it has to be high-quality. It has to be content that they could have paid for it. You need to know your clients profoundly to create this type of content. The most important is to know their pains and hopes. WHY? Because then you can help them solve some of their issues. That will make you the go-to Real Estate Agent in your area.

Examples of content for them:

Letting Go: The Emotional Toll of Selling Your Home
The Financial Side of Selling Your Home: Costs and Considerations
From Fixer-Upper to Move-In Ready: Navigating Home Repairs Before You Sell
Market Conditions and Selling Your Home: What You Need to Know
Moving On: Coping with Uncertainty When Selling Your Home

Entertaining

This type of content has to have some helpful information, and at the same time, it has to be appealing to your clients. This content needs to make them laugh or cry. In other words, it also has to have an emotional component. This content will help you reach more people as your followers will share it, or at least they will like it.

Here are some examples:

From Trash to Treasure: Creative DIY Home Improvement Projects to Try
Unique and Unusual: The Latest Home Design Trends You Need to Know About
Step Outside: Creating the Ultimate Outdoor Living Space
Celebrity Homes and Real Estate: A Peek Inside the Lavish Lifestyles of the Rich and Famous
Tidy Up: Home Organisation Tips and Tricks for a Clutter-Free Life

Selling

I don’t need to tell you that you must offer your services, right? However, you don’t need to publish/post your services every single day, and you don’t need to be pushy.

Now, when offering your services, you need to be creative in presenting your offer. It has to stand out from your competitors. Offer something different. Remember, they have talked to other Real Estate agents and have seen Facebook ads from other agents.

Your offer needs to contain the following:

Scarcity
Urgency
Bonuses
Guarantees
Creative Name

Example:

Introducing the “FastSale™ Home Selling Package”. Our unique and innovative approach to selling homes is designed to get your home sold quickly and for top dollar.

Scarcity: We have a limited number of spots available for our exclusive home selling package. Don’t miss out on this opportunity to sell your home faster and for more money!

Urgency: Act now and take advantage of our special offer! Our team of experts will work tirelessly to sell your home quickly, with a guaranteed sale date in 90 days or less.

Bonuses: Sign up today and receive a complimentary virtual home staging package, professional photography and videography services, and access to our exclusive home-buying assistance program.

Guarantees: We are so confident in our ability to sell your home quickly that we offer a 100% satisfaction guarantee. If you are not completely satisfied with our services, we will refund your money, no questions asked.

When creating content, aim for a good mix of these three types. Valuable content should make up most of your content at 70%, followed by 20% entertaining content and 10% selling content. When selling, focus on presenting your services in a way that doesn’t come across as too pushy. Instead, focus on creating irresistible offers for your clients and over-delivering your promises. With this approach, you’ll be well on your way to creating effective and engaging content that drives results.

Why is content creation so important? Because it allows you to become buyers’ and sellers’ go-to real estate agent. By generating the content your target audience is looking for, you’ll establish yourself as a trusted expert in your field, setting you apart from the competition.

So, don’t underestimate the power of content creation. By tailoring your content specifically to your client’s needs and showcasing your knowledge and expertise, you’ll position yourself as your area’s go-to real estate agent and find long-term success in your career.

Marketing

Stay up-to-date on new trends regarding Digital Marketing. You need to make sure vendors and buyers are reading/watching your content so they become a lead.

So how can you make sure your content gets seen? One effective strategy is to use social media advertising. Platforms like Facebook allow you to target specific demographics and interests, ensuring your content is seen by the right people. You can also promote your content on your social media channels to increase visibility and engagement.

The cost of promoting your content may vary depending on the format and platform you choose. However, reaching thousands of potential clients is possible without breaking the bank. With a monthly budget of $100, you can increase the visibility of your content and attract a significant number of people to your brand.

One platform Almis Solutions highly recommend for promoting your content is Facebook. With a large user base, finding vendors and buyers on the platform is highly possible.

We recommend creating video content to get the most out of your advertising budget. Video is an engaging format that can capture the attention of potential clients and encourage them to take action. By creating high-quality video content, you can establish your brand as an authority in your industry and build trust with your audience.

One of the most significant benefits of video content is the ability to retarget users who have engaged with your brand. By tracking the viewers of your videos, you can create custom audiences and show them ads tailored to their interests and behaviours. This can increase the effectiveness of your advertising campaigns and improve your return on investment.

In summary, with a monthly budget of $100, you can effectively promote your content to a larger audience. By leveraging Facebook ads and creating video content, you can attract potential clients, establish your brand, and increase conversions.

If all of this sounds overwhelming, don’t worry – Almis Solutions is a Strategic Digital Marketing Agency specialising in real estate, and it has helped many Real Estate Agents.

So what are you waiting for? Start optimising your digital marketing today and watch your business soar! Almis Solutions, which has a team of experts, can develop effective strategies to help you succeed and stand out from the competition.

Sales

Now that you are getting enquiries, it is time to master your listing presentation. You need to show that you know how to sell houses and care about your vendor.

You can be the next Jane.

Jane was a real estate agent struggling to convert leads into sales. She was receiving enquiries (Appraisals) from potential vendors, but she was having issues sealing the deal on the day of the appraisal.

Jane reflected on her situation and realised that she needed to step up her game regarding her listing presentations. She needed to show that she knew how to sell houses and that she truly cared about her vendors.

She knew that if she could inspire confidence in her vendors and demonstrate her ability to help them succeed, she would be much more likely to convert leads into sales. With this in mind, Jane began mastering her listing presentation. She spent hours researching what vendors were looking for and crafted a sales pitch that was both confident and enthusiastic.

As Jane began to deliver her new and improved listing presentation, she could feel the difference in the room. Vendors were more engaged and interested in what she had to say, and she could answer their questions with ease and confidence. She showcased her sales tactics and demonstrated her commitment to getting the highest possible return on their properties.

And it paid off – soon, Jane saw a noticeable increase in her sales. Her clients were thrilled with the results and quickly recommended her services to others.

Jane realised that mastering her listing presentation was the missing piece of the puzzle. By showing that she understood what buyers were looking for and that she truly cared about her vendors, she was able to successfully sell homes and achieve great success in her real estate career.

Here are some tips to improve your Listing Presentations.

Make sure your presentation is concise, cutting-edge and well-branded.
Show off your lifestyle marketing skills
Dazzle sellers with your tech-savviness.
Show them how you are leveraging the Internet world and using it to sell their home quickly.

Customer Satisfaction

Make sure you deliver your promise to make your clients extremely happy so they can refer you to friends and family.

Being an honest real estate agent is crucial for success in the industry. At its core, real estate is a relationship-driven business, and clients need to feel that they can trust their agent implicitly. When clients feel their interests are being put first, they are much more likely to return for future transactions and refer the agent to friends and family.

Agents can build trust and foster long-term relationships by being transparent and forthright with clients. This means being upfront about potential pitfalls and risks and delivering on promises made. This is where honesty comes into play. Clients who feel they are being given the straight story are much more likely to feel positive about their experience and recommend the agent to others.

It’s important to remember that real estate is a small world and reputation matters. Agents known for their honesty and integrity will be sought after by clients who value those qualities. Those agents will find that their businesses grow organically as satisfied clients refer others to them.

In short, honesty is the foundation of a successful real estate career. By putting their client’s interests first and being transparent and forthright, agents can build trust, foster long-term relationships, and ultimately grow their businesses through referrals and repeat business.

Operations

Analise your day-to-day and make sure to improve your process every single day. Find ways to optimise your time.

In the fast-paced world of real estate, success often hinges on managing one’s time effectively. To achieve this, it’s essential to continually analyse your daily operations and find ways to streamline your processes. This means critically evaluating each task and determining whether there are more efficient ways to complete it.

You’ll save valuable time and energy that can be better spent elsewhere by continually seeking to optimise your workflows. It’s also essential to stay up-to-date on the latest tips and strategies for time management, using any available downtime to read up on new techniques and learn from others in the industry.

Remember, the real estate industry is constantly evolving, and those who can adapt quickly and efficiently will emerge ahead. So don’t be afraid to take a critical eye to your day-to-day activities, and always be on the lookout for ways to optimise your time and maximise your efficiency. By analysing your daily operations and continually seeking ways to improve them, you’ll be better positioned to succeed in this dynamic field.

Right now, A.I. is a hot topic, and everyone is talking about it. However, not everyone uses it to save time or money. Make sure you are one of the first agents to use A.I. effectively.

We have developed a course, “A.I. for Real Estate Agents: A Comprehensive Guide to Lead Generation with LeadMaster AI™ – Transform Your Business with A.I. and Take Your Lead Generation to the Next Level!”

If interested, click here to purchase it.

Conclusion

In the competitive world of real estate, success requires a multifaceted approach. To truly thrive in this industry, it’s essential to master content creation, marketing, sales, customer satisfaction, and operations.

Effective content creation can help build trust and establish your credibility with potential buyers and vendors alike. Staying on top of the latest digital marketing trends is crucial for ensuring your work is seen by the right people.

Once leads start coming in, it’s time to focus on the sales process. Going above and beyond to deliver excellent service will result in satisfied clients, referrals, and repeat business.

Having efficient operational processes in place is key to ensuring success. Continually analysing your day-to-day experiences and fine-tuning your processes will maximise efficiency and minimise wasted time.

All of these efforts will ultimately result in success as a real estate agent. And if you ever need additional help or support, know that we are here for you. So take these tips to heart, stay focused, and keep pushing towards your goals – the sky’s the limit!

abaltazar March 14, 2023 0 Comments

Digital Marketing

Digital Marketing Made Simple for Real Estate Agents!

Being in Real Estate Industry is not a walk in the park, and you know that!

Getting quality leads feels like it’s impossible sometimes, and it takes months to convert those leads into Listings

That means you won’t be able to cash out immediately, and you won’t be sure if you’ll still be able to feed your family or yourself alone next week, making you think it’s even worth staying as a real estate agent.

Don’t worry! You are not alone in these trenches. Many real estate agents are experiencing the same thing as you.

And that’s why it’s your clever decision to read this article. At the end of this article, you will know the exact steps to attract more quality leads.

That means you are not a quitter and are not give up that easily. You have my full respect because of that!

After you finish this article, you can start building your pipeline that will bring quality leads to your door right away!

STOP Doing What Everyone Else is Doing

So, you want to sell more properties, right?.

Well, if you want that, then you need to be different! You need to stop doing what everyone else is doing: cold calling, doorknocking, and letterbox dropping.

Those strategies work, but they have a couple of issues…

First, you’ll spend all day doing those activities and getting rejected over and over before you even get ONE that will want your service.

Second, everyone is doing it, and new agents are dropping the commission. That means you won’t be able to stand out from the other agents. In the eyes of your prospects, all agents are the same.

Third, it is not scalable. You will get stuck at some point, and you won’t be able to keep growing. You only get limited hours per day, and before you know it, your day is over, and you can’t get more leads

This article will teach you how to stop wasting your time using those old methods. It’s time to be different – work smarter, not harder.

Imagine getting leads while spending time with your family and friends.

You will enjoy your life and the freedom it will give you.

No more calls while playing with your kids or having a nice dinner with your partner.

In this guide, you will learn how to create a Digital Marketing Strategy that will bring in quality leads knocking on your door asking for your help. I will teach you what to do in each step and which tools you need to implement your strategy.

In digital marketing, there are four levels every business needs to follow. Unfortunately, not all companies are doing it or start in the wrong order. If you finish reading this, you’ll get the edge that other agents don’t have!

4 Levels of Digital Marketing

Strategy – (Content Strategy ) – Sharable / Educational / Selling / Social Proof
Tactics ( Test and conversation ) – Define the platform you are going to be
Contact ( Personal communication ) – How will you communicate with them?
Execution ( Sales and Optimisation) – Close the sale and monitor each platform.

The end goal is to build your personal brand. People like people; that’s why the first step is to show that you are human, just like your prospects.

You need to be in front of your potential customers, and they need to see you as the GO-TO Real Estate Agent in your area.

So, are you ready to start your transformation? Do you want to be the GO-TO Real Estate Agent?

I need to warn you, though, it’s not going to be easy at first, you will need to put in a lot of work at first, but it will pay off in the long run.

But I know you can do it; you are not a quitter, that’s why you are reading the article.

Let's get started!

1. STRATEGY (Content Strategy)

The strategy is simple, but the execution can be complicated. The objective of this step is to make sure your potential customers:

Know you
Like you
Trust you
List with you

Why?

Because you can’t expect a person who wants to sell their house choose you just because he/she saw you ONE TIME.

Studies state that to close a transaction, the customer must see you around 20 to 30 times.

As you can see, you can’t expect to get a listing if your customers don’t know you, and of course, you won’t get a listing if your customers DON’T LIKE or DON’T TRUST YOU. It’s a process so take it easy

It’s like getting married. You won’t just walk up to someone and ask them to get married on the first date, right?

So, how do we make sure your potential customers know about you? Well…

We know that 70.6% of Australia’s population is on Facebook and 42% is on Instagram.

So, the chances your ideal customer is on those two platforms are HIGH. That’s why we are going to leverage those two social media platforms.

We will leave TikTok for another article – However, it is a must to be on that platform as well.

How can you do that?

By creating a content strategy.

The content you share on those two platforms is critical. That’s the way we are going to make sure your potential customer know about you. Now, you have to understand that organic growth is almost null, and you will struggle to reach new people. And you want as many potential leads to see you.

That’s why you need to set a budget to be in front of more people. It doesn’t have to be huge, $10 aud per piece of content will be enough to identify people interested in selling their house.

I recommend to do videos, that way, you can retarget people who watched 50% or 100% of your videos and make sure those persons are getting familiar with you.

Now, you might be asking, “But what should I share to make sure my $10aud won’t go to waste?”

Below is the recommended distribution of your content.

Sharable (20%)
Educational (60%)
Selling (10%)
Social Proof (10%)

The shareable content is very important because those posts will allow you to reach more people organically. There was a study that analysed what type of content people share, and they found that 80% of the sharable content was in 4 categories

4 Categories of shareable content

Inspirational
Useful
Funny
Beautiful

Now, MOST of your content should be educational. I say education because your goal should be to HELP PEOPLE at this point. You have to be solving your prospects’ issues even if their problems are not directly related to selling their house.

For example, let’s say your target audience is People Who Need To Downsize.

Maybe one of their problems is that they can’t maintain the house in good shape. So, they need tips to mow the lawn, or cleaning companies or a person to clean their windows, etc. Those types of problems you need to help them solve.

"Keep The Selling And The Social Proof To A Minimum" for now!

Or if you are doing it, use Social Media Advertising to get it out there and let people know you can help them List their house with you. Make sure you promote emotions and benefits (Not features)

We want you to have a clean Facebook Page that when people check your page, they see that you are “that person” who helps people like them to solve their problems and not just someone who constantly wants to reach out to their wallets

If you want to learn more about content strategy, we can help you out. Learn more

"Trigger Their Emotions"

Or if you are doing it, use Social Media Advertising to get it out there and let people know you can help them List their house with you. Make sure you promote emotions and benefits (Not features)

If you want to learn more about content strategy, we can help you out. Learn more

2. TACTICS (Test and Conversations)

Now that we have our content strategy in place, it’s time to decide which platform to be on

I recommend starting with Facebook or Instagram, as most people will be there. But, you will decide that based on your Target Audience.

For example, if you are a commercial Real Estate, maybe it is worth being on Linkedin as you will find more investors there.

Or, if you are talking to women, then Pinterest could be a good option.

My recommendation is to pick one platform. Learn how it works and what works on it. Then you can move to another platform. The objective is to build an audience of potential customers. In other words, you are making a tribe, and you need to be the leader.

When we try to be on different platforms, we will be in NONE of them. I’m telling you, you will forget about a couple of them, or even if you don’t forget it will consume a lot of your time as you need to create different content for all the platforms.

I have visited so many websites of Real estate agencies, and a lot of them have 4 to 6 Social Media icons. However, when you click on them, you land on a Social media page with a post from MONTHS or YEARS ago, or worst, the LINK IS BROKEN, or it directs you to the same page.

Please, please don’t do that. If a potential client is trying to get more information about you and found your links are broken, they will LEAVE, and you won’t see them again.

Here Are Some places where you Can Distribute your content:

Social Media (Facebook, Instagram, TikTok,etc)
Website – Blogging
YouTube (The new TV)
Podcast (The new Radio)

3. CONTACT(Personal Communication)

Now you have your content strategy and have chosen one platform to start with. It’s time to get leads or get their contact information.

Why?

Because you need to start having real conversations with your audience. That will lead them to get your services eventually. So, how do you do that?

We are going to follow the same principle as the content strategy. However, in this step, we will focus 100% on solving problems related to our service, Selling houses.

That’s why we need to investigate all about our target audience. If you know the issues they have, you will look like an expert on selling houses! And they will trust you!

Create an ebook, video tutorial, articles, etc. of a problem that they want to solve

The value that you are going to give away must be HIGH QUALITY. When I say, HIGH-QUALITY is because people could have paid for that information. That way, you will get your potential customer’s trust. They need to think, “If they are giving this for FREE, imagine what they will do if I paid them.”

The most common ways to have conversations with your customers are:

Facebook Messenger
Whatsapp
Email
SMS

So, as we mentioned, you will need to create a couple of High-Quality content (eBooks, videos, etc) – all of them will solve a particular problem. The objective is to promote the content and exchange it for their contact details.

The easiest way is to ask for their email. Nowadays. Most people are willing to share their email. So, if you go with this strategy, you will get a high volume. However, they will be of poor quality. Then, you will need a good email campaign to warm them up.

The second-best option is Facebook Messenger; you can tell them to send you a message if they want to get the ebook. That way, you will get direct access to them, and you can start conversations with them. Now, you must get automated software to make most of the conversations. If not, you will be stuck having all the conversations.

The hardest one is through WhatsApp or SMS. Why? Because people are not willing to give up their phones that easy. You need to give a lot of value, so they are willing to share the mobile number. The good thing about this strategy is that you will get more quality leads.

4.EXECUTION (Sales and Opmitisation)

Finally, It is time to convert those leads into paying customers (Listings).

At this point, you should already be getting traction from your Facebook Page or whichever platform you decide to use.

We need to leverage all that information. There is a piece of code called “Pixel” it is a code that Facebook has that will allow you to retarget all your website or Landing Page’s visitors even if they didn’t provide any information to you.

That is why when you try looking for something on the internet like new furniture for your home, you start seeing ads posts about it LIKE MAGIC!

It is not magic, it’s because one page you have visited has the “Pixel” installed so they can identify you as an interested lead, and they can send you more information about their products.

The same happens with your Facebook Page and Messenger. Facebook will allow you to target people who have interacted with your Facebook page (Like, watch a video, like a post, or comment).

So, that is the first step in execution, leverage all the interactions potential customers are having online with you without giving you any information.

The second part is to leverage all the leads that gave you some information.

Email Marketing
Facebook Messenger
Calls
SMS

The objective of getting some information about your leads is to send them valuable information. Information to keep them engaged with you. The difference here is that we will ask them to buy or book an appointment with you.

As you are a Real Estate Agent, you want to have personal meetings with potential sellers to show your services, strategies, and provide accurate appraisals.

At this point, those potential customers know you and like you because you have helped them so much that they will be more than happy to work with you.

Most people wouldn’t even finish this articles and they’ll just go back doing the same thing. But If you finished reading this and followed all these steps, you’re on your way to getting quality leads knocking on your door while not wasting your time cold calling, door knocking, or letter dropping.

I know it is a lot of information to digest, so if you would like, we can have a chat, and I can explain to you in more details this steps so you can spend more time closing deals rather than chasing cold leads.

abaltazar September 30, 2022 0 Comments